Short answers.
HOW OFTEN SHOULD I SEND?
Monthly, for most small businesses. Consistency matters more than frequency.
HOW BIG SHOULD MY LIST BE?
However big it honestly is. A few hundred engaged subscribers is a real asset.
CAN I EMAIL MY CUSTOMERS WITHOUT ASKING?
Rules vary. The safest position is asking. At minimum, always include an unsubscribe link.
CAN I USE MY HOSTING MAILBOX?
No, for campaigns. Sending limits, no bounce handling, no unsubscribe management.
WHY DO MY EMAILS GO TO SPAM?
Usually authentication. Check SPF and DKIM first.
SHOULD I USE A TEMPLATE OR PLAIN TEXT?
Plain frequently works better for a small business. It feels personal and always renders.
WHAT IS A GOOD OPEN RATE?
Open tracking is unreliable now. Watch clicks instead.
SHOULD I BUY A LIST?
No. Never.
HOW LONG BEFORE IT WORKS?
Months. Judge after a year of consistent sending.
WHAT IF I RUN OUT OF THINGS TO SAY?
Skip a month. Then look at what customers ask you.
DO I NEED AUTOMATION?
A welcome message, yes. The rest can wait.
