A realistic picture.
WHAT YOU WOULD HAVE
A list of a few hundred people who genuinely chose to hear from you Twelve issues sent, consistently A welcome message running automatically For a shop, cart recovery and review requests running Authentication working, so messages arrive A sense of what your audience responds to
WHAT IT WOULD PRODUCE
Some orders or enquiries directly attributable More that are not attributable, from people who read and later searched for you Reviews, from the automated request Recovered carts, for a shop
WHAT IT WOULD NOT PRODUCE
Transformation. Email is a compounding channel, not a sudden one.
WHAT THE SECOND YEAR LOOKS LIKE
A larger list, better knowledge of what works, and results that improve because both are true.
The second year is materially better than the first, which is why stopping after six months wastes the investment.
THE HONEST COMPARISON
An hour a month for a year is twelve hours. For most small businesses that produces more than twelve hours spent almost anywhere else in marketing.
WHAT MAKES THE DIFFERENCE
Sending every month, without exception.
