Sending based on what people do.
WHAT BEHAVIOUR TRIGGERS EXIST
Subscribing Purchasing Abandoning a cart Clicking a particular link Viewing a particular page, where tracking supports it Not opening for a period
WHY THEY WORK
The message arrives when the person is already thinking about the subject, rather than when your calendar says so.
That timing is worth more than any subject line.
THE PRACTICAL ONES FOR A SMALL BUSINESS
Welcome on subscribing Review request after purchase Cart recovery on abandonment Re-engagement after inactivity
Four automations, each written once, running indefinitely.
CLICK-BASED TRIGGERS
If someone clicks a link about a particular product or service, a follow-up on that subject is relevant.
Useful when you sell distinct things.
WHAT TO AVOID
Triggers so specific that they fire rarely, taking effort to build for almost no send volume.
And anything that reveals tracking in a way that unsettles people.
TESTING
Trigger each one yourself and confirm it arrives correctly.
Untested automations that silently fail are common.
