Planning what to send.
WHY PLAN
Deciding what to write on the day you send is why newsletters stop.
A plan turns a monthly blank page into a monthly task.
WHAT TO PLAN
Twelve months, roughly. One line per month.
Not detailed. Just a topic.
WHAT TO INCLUDE
Seasonal relevance for your business Recurring themes you know work Product launches or events Gaps where you will decide nearer the time
WORKING BACKWARDS
If something matters in December, the content should be planned by October and written by November.
Seasonal campaigns fail when planned in the week they are needed.
KEEPING IT LOOSE
A plan is a starting point. Something more interesting will come up, and you should use it.
WHERE TO KEEP IT
Anywhere you will look. A document, a note, a calendar.
THE PRACTICAL BENEFIT
You can write ahead when you have time, and schedule.
That is what makes consistency achievable when a busy month arrives.
