The most valuable automated message.
WHY REVIEWS MATTER
They affect whether strangers buy from you, and whether you appear in local search results.
For a small business, they are among the highest-value assets available.
THE AUTOMATION
Triggered after delivery, with a delay of a few days.
A short message: thank you, we hope it arrived well, would you leave a review.
With a direct link.
WHY THE LINK MATTERS
Most people will leave a review if it takes one tap. Almost nobody will if they must search for where.
TIMING
A few days after delivery, while the experience is fresh and after they have actually used the item.
Too early and they have not received it. Too late and they have moved on.
COMBINING WITH A CHECK-IN
Ask whether everything arrived well, then ask for the review.
That catches problems before they become public complaints, which is worth as much as the reviews.
WHAT NOT TO DO
Offer payment for positive reviews, which breaches most platforms' terms Ask only customers you believe are happy
ASKING EVERYONE
Consistently. That is what produces a steady flow.
