Selling products by email.
WHAT WORKS
New stock announcements Back-in-stock notifications, which are among the highest-converting messages available Genuinely useful guidance related to what you sell Occasional offers Seasonal relevance
BACK IN STOCK
Let customers ask to be notified when something returns. Those messages convert extremely well because the person already wanted the item.
Most shop platforms support this.
NEW ARRIVALS
A regular message showing what is new suits shops with changing stock.
Keep it short: a few items, clearly, with prices.
THE AUTOMATIONS THAT MATTER MORE
Abandoned cart recovery and post-purchase follow-up produce more revenue than most campaigns, and they run without you writing anything.
Set those up before worrying about the newsletter.
SEGMENTING
Customers versus non-customers, at minimum.
By category, if you sell distinct things.
WHAT TO MEASURE
Revenue per campaign, which your platform should report if integrated.
That tells you which kinds of message are worth the effort.
CHECKING THE MARGIN
Before promoting a discounted item, confirm it is still profitable.
