The problem that stops most newsletters.
THE HONEST DIFFICULTY
Having a platform is easy. Having something worth sending every month is not.
That is why most business newsletters stop after three issues.
WHERE CONTENT COMES FROM
Questions customers ask Problems you solved this month Something you learned New products or services Practical guidance in your field Local information relevant to your customers Something behind the scenes
KEEPING A LIST
When a customer asks a question, note it. When something interesting happens, note it.
By the time you sit down to write, you have a list rather than a blank page.
THE MOST RELIABLE SOURCE
Customer questions. If one person asked, others wondered.
Answering one properly is an entire issue.
WHAT NOT TO WRITE ABOUT
Anything you would not read yourself Industry commentary with no practical value Filling space because it is the first of the month
WHEN YOU HAVE NOTHING
Skip a month. That is better than sending something nobody wants.
