Getting the two working together.
WHAT THE INTEGRATION PROVIDES
Signup forms that add subscribers directly Subscriber data synchronised For shops, order data enabling purchase-based automation
HOW IT CONNECTS
Most platforms provide a plugin, or connect through an API key you generate in the platform and paste into the site.
SIGNUP FORMS
Use the platform's form where you can, so subscribers arrive with the correct consent record and trigger the welcome message.
A form that emails you an address, which you then add manually, loses both.
WHAT TO CHECK AFTER CONNECTING
Submit the form yourself with a test address Confirm the subscriber appears in the platform Confirm the welcome message arrives Confirm the confirmation step works, if using double opt-in
FORM PLUGINS
If you use a general form plugin, most can pass submissions to an email platform.
Configure it so the consent tick is required and recorded.
WHAT TO AVOID
Adding every contact form submission to your marketing list. Someone asking a question did not subscribe.
Consent must be separate and explicit.
