After the order.
WHY IT MATTERS
The customer just bought. They are engaged, and it is the best moment to build a relationship.
WHAT TO SEND
A message after delivery asking whether everything arrived well A request for a review, with a direct link Guidance on using what they bought, where relevant A related suggestion, later
TIMING
The check-in a few days after delivery.
The review request at the same time or shortly after.
Any suggestion later, not immediately.
WHY THE CHECK-IN IS VALUABLE
It catches problems before they become public complaints.
A customer with an issue who is asked directly tells you rather than leaving a review.
THE REVIEW REQUEST
The single most valuable automated message for a small business.
Reviews affect whether strangers buy from you, and most customers will leave one if asked directly with a link.
SETTING IT UP
Triggered by order status changing to completed, with a delay.
Most platforms integrated with a shop support this.
THE TEST
Buy something yourself and confirm the sequence runs.
