The highest-return automation for a shop.
WHAT IT IS
A message sent to someone who added items to a cart and did not complete the purchase.
WHY IT WORKS
The person already chose the product. They are closer to buying than anyone on your list.
Recovery rates are meaningful for a message that costs nothing to send repeatedly.
WHAT IT REQUIRES
Your email platform integrated with your shop, and the customer's address captured before they abandoned.
Capturing the address early in checkout is what makes this possible.
TIMING
The first message within a few hours, while the intent is fresh.
A second after a day, if you send one.
Two messages is usually enough. Three starts to irritate.
WHAT TO SAY
A reminder of what they left A clear link back to the cart
Help with whatever might have stopped them: delivery cost, payment options, a question
WHETHER TO OFFER A DISCOUNT
Be careful. Customers learn to abandon deliberately.
Try without one first.
WHAT TO CHECK
That it actually sends. Test by abandoning a cart yourself.
