Before the traffic arrives.
WHY THIS MATTERS
Successful SEO, a campaign, or media coverage produces traffic. A site that fails under it converts nobody and damages the reputation that produced the traffic.
TECHNICAL PREPARATION
Confirm caching is working and serving cached pages Check resource usage from a normal week and judge the headroom Consider a CDN, which absorbs most of a spike Optimise images Test under load if the event is significant
COMMERCIAL PREPARATION
Ensure the pages receiving traffic actually convert Check contact routes work and someone can answer Ensure stock or capacity exists Prepare for the enquiries
WHAT BREAKS FIRST
Uncached pages, database queries, and anything calling an external service during page load.
TELL US
If you expect a substantial spike, open a ticket beforehand. We will avoid scheduling optional maintenance and can advise on whether your plan will hold.
AFTERWARDS
Review what limited you, and fix it before the next occasion.
THE COMMON REGRET
Getting the traffic you worked months for and losing it to a slow site.
