Everything that matters, in order.
FOUNDATION
Site crawlable and indexable HTTPS enforced site-wide Fast on mobile Clear navigation Contact details visible on every page Search Console and analytics set up
CONTENT
A dedicated page for each main service or product Titles and descriptions written for your important pages Content answering the questions customers ask No thin or duplicate pages
LOCAL
Business profile complete and verified Business details consistent everywhere Reviews being gathered consistently Location made explicit on the site
ONGOING
Publish or improve something monthly Check Search Console monthly Respond to reviews Update outdated content quarterly
WHAT TO SKIP
Directory submission services Keyword density tools Daily rank checking Anything promising fast results
IF YOU ONLY DO THREE THINGS
Complete your business profile, write proper pages for your main services, and ask every customer for a review.
Those three produce more for a local business than everything else combined.
