Clarifying what you are trying to achieve.
ABOUT THE BUSINESS
Who are your customers, specifically Where are they What do they search before buying What makes you different from competitors What is a customer worth to you
ABOUT THE SITE
Is it technically sound: crawlable, fast, mobile-friendly, secure
Does it explain what you do clearly Does it convert the traffic it already has Can visitors easily contact you
ABOUT RESOURCES
Who will write content How much time can you sustain each month What budget exists, if any Who maintains the site
ABOUT EXPECTATIONS
What would make this worthwhile Over what period How will you measure it
WHY THESE MATTER
A site that does not convert its existing traffic will not benefit from more. A business that cannot sustain content production will not rank for competitive terms.
Answering honestly determines whether SEO is the right investment now, or whether something else should come first.
THE MOST COMMON ANSWER
Fix the site's conversion and clarity first. More traffic to a site that does not convert is wasted.
