Separating what matters from filler.
WHAT AUDIT TOOLS REPORT
Missing meta descriptions Duplicate titles Broken links Images without alt text Heading structure issues Page speed problems Redirect chains Thin content
WHAT ACTUALLY MATTERS
Pages that cannot be crawled or indexed Broken internal links Duplicate titles across important pages Redirect chains Genuine speed problems on mobile Missing or wrong canonical tags
WHAT IS USUALLY NOISE
Missing meta descriptions on pages nobody reaches Alt text on decorative images Heading structure warnings on pages that read fine Word count warnings Arbitrary scores out of a hundred
THE APPROACH
Fix what affects crawling, indexing and speed first. Then improve titles and descriptions on pages with traffic. Ignore the rest until those are done.
AN AUDIT SELLING SOMETHING
Reports designed to alarm generate more work than they justify. A hundred issues on a small site usually means the tool is counting trivialities.
