A realistic twelve months.
MONTH ONE
Set up Search Console and analytics
Fix technical basics: HTTPS, speed, mobile, crawlability
Submit a sitemap Create or complete your business profile Write or improve your main service or product pages
MONTHS TWO TO THREE
Ensure business details are consistent everywhere Start asking every customer for a review Publish two or three pieces of content answering customer questions Fix anything Search Console reports
MONTHS FOUR TO SIX
Continue publishing monthly Build a few genuine local links Review Search Console for queries you nearly rank for, and improve those pages Check speed and Core Web Vitals
MONTHS SEVEN TO TWELVE
Keep publishing Update older content Keep gathering reviews Review what has produced enquiries and do more of it
WHAT TO EXPECT
Little visible change for three to four months Gradual improvement from six months Meaningful traffic by twelve, for local and specific queries
WHAT MATTERS MOST
Consistency. A modest plan sustained for a year beats an ambitious one abandoned in March.
