The panel beside search results.
WHAT APPEARS
For a local business: name, address, phone, hours, reviews, photographs, a map
For a larger organisation: a summary panel drawn from various sources
WHERE IT COMES FROM
Primarily your business profile, supplemented by information from your website and elsewhere.
WHY IT MATTERS
Many searchers never click through. They read the panel, see the phone number, and call.
An incomplete or wrong panel costs enquiries directly.
WHAT TO CHECK
Name spelled correctly Address correct and complete Phone number correct and answered Hours accurate, including holidays Photographs present and current Reviews being responded to
FIXING WRONG INFORMATION
Update your business profile, which is the primary source. Changes take days to appear.
If wrong information persists from another source, ensure your website and listings are consistent, since inconsistency is what causes it.
SUGGESTED EDITS
Members of the public can suggest changes to business listings. Check yours periodically in case someone has changed your hours.
