What people find when they look you up.
WHAT THEY SEE
Your website Your business profile and reviews Social profiles Directory listings Anything anyone has written about you Anything you have written elsewhere
WHY IT MATTERS
Most customers check before buying, particularly for services and for unfamiliar businesses. What they find determines whether they contact you.
WHAT TO CONTROL
Your own site, obviously Your business profile, complete and current Social profiles, even if inactive, so they show correct information Reviews, by asking for them consistently
WHAT YOU CANNOT CONTROL
What others write. You can respond, which is frequently more persuasive than the original criticism.
MONITORING
Search for your business name periodically and see what appears. Set up an alert for mentions.
IF SOMETHING NEGATIVE RANKS
Respond to it properly where you can. Otherwise, the practical response is to give search engines better things to rank: your own site, profiles and content.
Attempting to remove genuine criticism usually makes it more visible.
