Being listed where customers look.
WORTH CONSIDERING
Industry-specific directories where buyers actually search Local business directories with real traffic Marketplaces relevant to what you sell Professional association listings
WHAT MAKES ONE WORTH IT
Real visitors use it It ranks for terms your customers search Listings are curated rather than automatic It is relevant to your trade or area
MARKETPLACES
Selling through a marketplace reaches customers you would not otherwise, at the cost of margin and of owning the customer relationship.
A reasonable approach is using them for reach while building direct channels alongside.
WHAT NOT TO DO
Pay for listings in directories nobody uses Use automated submission services Treat directory listings as an SEO strategy, which they are not
CONSISTENCY
Use identical business details everywhere, for the reasons covered in the local SEO articles.
MAINTENANCE
Review listings annually. Old ones with wrong details cost you enquiries and confuse search engines.
