Where many Nigerian customers actually communicate.
WHY IT MATTERS
For a large proportion of customers, a WhatsApp message is more natural than a contact form or an email, and considerably more likely to be sent.
A contact form that gets two enquiries a week may be losing ten that would have come by message.
PRACTICAL SETUP
A WhatsApp button or link on your site, opening a conversation directly A business account, with your business name, description and hours A catalogue, where relevant
WHAT TO PREPARE
Quick replies for common questions A clear process for turning an enquiry into an order A way to record enquiries, or they exist only in a phone
THE RISKS
Enquiries living in one person's phone, invisible to the business No record when someone leaves Mixing personal and business messages Orders taken by message with no payment trail
MANAGING IT
Use a business account, keep it separate from personal, and move orders into a proper system rather than leaving them in a chat.
FOR SEO
It does not help ranking. It may produce more customers than anything that does.
