Making individual products findable.
THE TITLE
Include the words customers actually search: brand, product type, key attribute. "Blue cotton oxford shirt, long sleeve" rather than "Product 4471".
DESCRIPTIONS
Write your own. The manufacturer's text appears on every competitor's site and search engines ignore duplicated content.
Answer the questions that prevent a purchase: sizing, material, compatibility, what is included.
IMAGES
Descriptive filenames before upload Alt text describing the product Several images, since image search brings traffic
STRUCTURED DATA
Product markup enables price and availability in search results, which improves click-through substantially.
Check it is working; some themes break the markup WooCommerce outputs.
REVIEWS
Unique content on every product page, updated over time, and they influence both ranking and purchase decisions.
VARIATIONS
Decide whether variations are separate URLs or options on one page. Separate URLs with near-identical content create duplication; canonical tags resolve it.
WHAT MOST SHOPS MISS
Writing genuinely useful descriptions. It is slow work and it is what separates shops that rank from shops that do not.
