Ecommerce has its own patterns.
WHERE THE TRAFFIC COMES FROM
Category pages, which frequently outrank individual products because they match how people search Individual product pages, for specific product searches Content answering pre-purchase questions
Most shops neglect category pages, which is where the opportunity is.
CATEGORY PAGES
Give each a genuine description, not just a grid of products. A paragraph or two explaining what the category covers and how to choose gives engines something to index.
PRODUCT PAGES
Unique descriptions, not the manufacturer's text that every competitor also has Descriptive titles using the words customers search Multiple images with descriptive filenames and alt text Reviews, which add unique content
TECHNICAL POINTS
Structured data for products, showing price and availability in results Out-of-stock products kept published rather than deleted, preserving their ranking Faceted filter URLs controlled, or they generate infinite crawlable combinations
WHAT NOT TO DO
Delete discontinued products without a redirect Use the same description across similar products
