What to do, and how often.
MONTHLY, ABOUT AN HOUR
Check Search Console: traffic trend, new errors, any manual actions
Check analytics: traffic and conversions from search
Publish or update one piece of content Respond to any new reviews
QUARTERLY, HALF A DAY
Run a site crawl and fix broken links, redirect chains and duplicate titles Review pages with declining traffic Update outdated content Check page speed and Core Web Vitals Review your business profile for accuracy
ANNUALLY
Full technical audit Review content strategy against what actually produced results Review business details consistency across the web Review whether the queries you target are still the right ones
AFTER ANY SIGNIFICANT CHANGE
Check indexing and traffic weekly for a month.
WHAT TO PRIORITISE IF TIME IS SHORT
Search Console monthly, and one piece of good content. Those two, sustained, outperform elaborate strategies abandoned after a quarter.
THE POINT
SEO rewards consistency over intensity. A routine you keep beats a plan you do not.
