Earning links from your own area.
WHAT COUNTS
Local news coverage Local business directories and chambers of commerce Sponsorship of local events, teams or charities Partnerships with complementary local businesses Local blogs and community sites Supplier and customer websites
WHY LOCAL LINKS MATTER
They establish geographic relevance in a way that national links do not, and they are far easier to obtain.
HOW TO GET THEM
Do something locally worth mentioning Join relevant local associations Sponsor something, and ask for a link Offer genuinely useful content to local publications Ask partners and suppliers whether they list customers
WHAT NOT TO DO
Buy links from directories that exist only to sell links Mass-submit to hundreds of directories Exchange links reciprocally at scale
These range from useless to actively harmful.
THE REALISTIC APPROACH
A handful of genuine local links is worth more than a hundred directory listings. Focus on being genuinely part of the local business community.
