The foundation of local visibility.
WHY
It is what appears in map results and in the panel beside search results. For local searches it is frequently more prominent than the website itself.
SETTING IT UP
- Create or claim the profile for your business.
- Verify it, usually by post, phone or another method offered.
- Complete every field.
WHAT TO COMPLETE
Exact business name, as used on your signage and website Full address, or your service area if you visit customers Phone number Website Opening hours, including public holidays Business category, chosen carefully Services or products Photographs of the premises, the team and the work
WHY COMPLETENESS MATTERS
Complete profiles appear more often and are trusted more. Incomplete ones are outranked by competitors who filled theirs in.
MAINTAINING IT
Update hours when they change, particularly around holidays Add photographs periodically Respond to reviews Post updates where the feature is available
ACCURACY
The name, address and phone number must match your website exactly.
