Mobile Usability and SEO Print

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Most visitors and most crawling are mobile.

WHY IT MATTERS

Search engines predominantly use the mobile version of your site for indexing and ranking. If your mobile version is worse, that is what is judged.

Most Nigerian traffic is mobile, frequently on constrained connections.

WHAT TO CHECK

Text readable without zooming Tap targets large enough and far enough apart No horizontal scrolling Content not hidden or removed on mobile Forms usable on a small screen Pages loading acceptably on a mobile connection

COMMON PROBLEMS

Content present on desktop and removed on mobile, which means engines do not see it Pop-ups covering the content on small screens Images not sized for mobile, wasting bandwidth Tables that do not fit

TESTING

Use your own phone on mobile data, not a desktop browser resized. The difference is substantial.

Search Console reports mobile usability problems.

THE PRACTICAL PRIORITY

If your site works well on a mid-range phone on a mobile connection, it works everywhere.


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