A routine that catches problems early.
MONTHLY
Search Console performance: is traffic trending up, flat or down
Indexing report: any new errors
Any manual actions or security issues reported Core Web Vitals report
QUARTERLY
Crawl the site with an auditing tool and check for broken links, redirect chains, duplicate titles and missing descriptions Review which pages bring traffic and which have declined Check that important pages are still indexed Review page speed
AFTER ANY SIGNIFICANT CHANGE
A redesign, a migration, a URL structure change: check indexing and traffic weekly for a month.
WHAT TO ACT ON IMMEDIATELY
A manual action or security issue notice A sharp traffic drop Pages dropping out of the index Crawl errors appearing in volume
WHAT NOT TO PANIC ABOUT
Daily fluctuations Small position changes A single page moving
ALERTING
Search Console emails about serious issues. Ensure the address is monitored.
