Knowing what visitors actually do.
WHY
Search Console tells you how people arrive. Analytics tells you what they do afterwards, which is what actually matters commercially.
SETTING IT UP
Create a property, obtain the tracking code, and add it to every page. A plugin or tag manager handles this in most content systems.
Verify it is recording by visiting your own site and checking real-time data.
WHAT TO CONFIGURE
Exclude your own visits, or your figures are meaningless on a small site
Set up conversion tracking: form submissions, purchases, calls
Link it to Search Console, which combines the two views
WHAT TO LOOK AT
Where visitors come from Which pages they land on What they do next Where they leave Conversion rate by source
WHAT NOT TO DO
Check daily on a small site. The numbers are noise at low volumes. Monthly is enough to see trends.
PRIVACY
Analytics collects personal data. Say so in your privacy notice, and be aware of your obligations under the NDPR.
