Understanding Why Bids Fail Print

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Learning from unsuccessful attempts.

WHAT THE COMMON REASONS ARE

Ineligibility Missing documents Format not followed Late submission Failure to address evaluation criteria Generic content Insufficient comparable experience Price too high or implausibly low Named personnel not credible

WHY IMPLAUSIBLY LOW PRICES FAIL

Evaluators reject bids that appear unable to deliver.

WHAT TO REQUEST AFTER AN UNSUCCESSFUL BID

A debrief, where the process permits.

WHAT TO ASK

Where the bid scored poorly What the successful bidder offered that yours did not Whether anything was non-compliant

WHY

It is the only reliable source of improvement.

WHAT TO ESTABLISH

Whether the failure was substance or process.

WHY THAT DISTINCTION

Process failures are entirely fixable.

WHAT TO RECORD

Every bid: what was submitted, the price, the outcome and the reason.

WHAT TO ANALYSE

Patterns across bids.

WHAT PATTERNS REVEAL

Consistently losing on price indicates a cost structure problem Consistently losing on technical scoring indicates capability or presentation problems Repeated disqualification indicates process discipline problems

WHAT TO DO ABOUT EACH

Address the cause rather than bidding more.

WHAT TO ESTABLISH

Your success rate and the cost of bidding.

WHAT TO CALCULATE

Cost per bid, and cost per win.

WHY

It determines whether this route is worth pursuing.

WHAT TO DO IF THE RATE IS POOR

Bid selectively rather than frequently.

WHY

Fewer well-prepared bids beat many rushed ones.


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