Creating momentum.
WHAT DETERMINES ADOPTION
Whether respected colleagues adopt it Whether it visibly works Whether it is expected Whether the old way remains available
WHY COLLEAGUES MATTER MORE THAN MANAGEMENT
People are influenced most by peers doing the work they do.
WHAT TO IDENTIFY
Respected people who support the change.
WHAT TO DO
Involve them early and visibly.
WHY EARLY
Their input improves the change and their involvement is known.
WHAT TO AVOID
Appointing champions who are not respected.
WHY
It signals that the change is an initiative rather than a requirement.
WHAT EARLY VISIBLE SUCCESS PROVIDES
Evidence that it works.
WHAT TO PLAN
Something that demonstrates benefit quickly.
WHY
Changes with only distant benefits lose support.
WHAT TO PUBLICISE
Actual results, not activity.
WHY
Reporting effort rather than outcome suggests there is no outcome.
WHAT TO DO ABOUT PEOPLE WHO ADOPT IT
Acknowledge them, visibly.
WHY
It signals what is valued.
WHAT TO REMOVE
The old way.
WHY
While it remains available, it will be used under pressure.
WHAT TO ESTABLISH
That the change is not optional.
WHAT TO PROVIDE
Support for those struggling.
WHY
People revert because they cannot cope, not because they object.
WHAT TO WATCH FOR
Workarounds emerging.
WHAT THEY INDICATE
That the new way does not work in some situation.
